Product promotions don’t all have to be the same; in fact in a TV age it’s amazing that drama is rarely used in corporate communication. Especially when it’s this powerful. Initially commissioned in EMEA, the creative impact soon ensured it was rolled-out worldwide and the concept further developed for other product communication.
Customer Testimonial:
"FCM-i helped us superbly in how best to overcome the challenge of cost-effectively engaging and communicating with multiple territories, audiences and cultures. The quality of the programmes FCM-i produced with us is quite frankly, “outstanding - just like watching TV”, as Colleagues, Partners and Customers frequently tell us. FCM-i’s professionalism and creativity is outstanding but even more than that, FCM-i’s ability to translate our industry jargon into compelling communication that works at every level is their real USP.”
Peter Crowcombe, Dir of Strategic Partner Marketing